"Utilizing traditional or exotic woods.  This is about making dream guitars come true.  As a player first, I know what to look for in a guitar.  For me as a builder, it's about the freedom to explore wood species of forests from all over the world.  Willing to look beyond Maple, Mahogany, and Rosewood.  From traditional woods and designs, with your chosen custom features, or if you're game - taking risks and exploring a new world of tones."